With fewer clicks to more information; appealing new visual language
With its fresh, dynamic design and clear, user-friendly structure the German Armacell website has been given a complete makeover. At the familiar address www.armacell.de the insulation manufacturer presents content tailored to the various target groups in a modern, reduced look. The new web design ensures optimal display on mobile devices such as smartphones and tablets.
Following the launch of Armacell’s new corporate website last September, the redesigned country-specific sites are now going live successively. The new internet presence once again underlines the company’s position as a market and technology leader. With a new visual language and tonality the insulation manufacturer now makes a much fresher, more emotional impression. Thanks to the improved site structure, information on products, areas of application and services is significantly easier to find.
Further highlights at a glance:
- new structure ensures that the user can find the required infor-mation on products and services very quickly;
- direct access to information relevant for target groups;
- explanatory videos to round off the information provided;
- quick and easy navigation with new search functions and
- direct links to the company’s new social media profiles.
“The main objective of the redesign was to present the contents as simply yet attractively as possible. The various target groups can access the information they need with just a few clicks. User-friendliness is further enhanced by the reduced, concise texts, generously sized buttons and distinctive images. This leads to greater clarity and makes the website easier to navigate. In today’s busy working environment it is more important than ever that information is readily available anytime and anywhere,” explains Falk Hochscherff, Armacell Marketing Manager Europe North.
The new website, which is also available in English, is aimed equally at specifiers & architects, distributors and professional installers of Armacell products.