Data Protection Policy

1. General remarks

Armacell (the Company) is committed to protecting the privacy of your personal information. For the purpose of applicable data protection law, in particular the General Data Protection Regulation (Regulation (EU) 2016/679) (“DP Law”), the Company is the data controller. You will see the Company referred to as Armacell International S.A., Armacell GmbH, and other group entities on the site. Our Privacy Notice explains what we do with any personal information which we collect from you, including when you use our website and when you interact with us in other ways. If you have any questions regarding our Privacy Notice, please contact us at the address on the Contact Us page of this site (see Sec. 17).

This Data Protection Policy explains how we process, e.g. collect, use and disclose, your personal information when you visit the site and when you contact us, whether by email, post, fax or telephone using the contact options on the site. The information you provide to us may then be shared with other companies in the Armacell group (“Group”) provided we have a legal basis for such transfer. Where we refer to the Company, this will also include the Group unless we explain otherwise.

In summary:

  • We only collect personal information about you where it is necessary or you have consented, and we ensure that we only collect information that we need.
  • We will not send you marketing material unless you have given us permission to do so or we may do so under the applicable law.
  • We will not sell your personal information to third parties.
  • We use third-party suppliers to help us provide an excellent service to you. Where we share personal information with those suppliers, we have the appropriate contracts and/or controls in place, which will assess the security of their processing arrangements.
  • We protect your personal information with an appropriate combination of technical and organisational measures.
  • We may record and monitor our calls with you, for the reasons listed in Section 3.
  • We retain your data for as long as is necessary. Please see Section 8.
  • You have the rights to your information. These are detailed in Section 13.
  • If you have a complaint, please see Section 14 and Section 17.

2. What type of personal information do we collect?

The personal information we collect from you is used primarily to enable us to provide the specific service you require, securely.

Personal information can include the following:

  • your title, forename and surname;
  • your personal or work related (depending on which you choose to submit) e-mail address;
  • your personal or work related contact details (depending on which you choose to submit) such as your telephone number(s), fax numbers and postal address;
  • employer details and occupation;
  • your contact and marketing preferences;
  • if you take a survey or interact with us in various other ways, demographics information and information about subjects that may interest you;
  • information necessary for legal compliance; and/or
  • Your electronic identification data such as Internet Protocol (IP) address, website connection history and website journey.

This information will be collected primarily from you as information voluntarily provided to us. We may also collect personal information about you from your use of other Company or Group websites or services. If information is collected via social networking websites, the privacy policy of the respective social network applies.

3. The legal basis for our use and other processing of your personal information under DP Law

This will include (as relevant):

  • processing your personal information so that we may perform our obligations under a contract with you, based on Art. 6 (1) lit. b GDPR (details see below under “Your Contract”);
  • processing for legitimate interests provided these are not overridden by your interests and fundamental rights and freedoms (this includes our own legitimate interests and those of other entities in our group of companies), based on Art. 6 (1) lit. f GDPR (details see below under “Legitimate Interests”);
  • processing which is necessary for compliance with our legal obligations laid down by European Union law (where relevant) and by English Laws applicable to Armacell in the United Kingdom, based on Art. 6 (1) lit. c GDPR (details see below under “Our Legal Obligations”);
  • Your consent may also be a lawful reason for processing your personal data in certain cases, based on Art. 6 (1) lit. a GDPR (details see below under “Your Consent”). This means your freely given, specific, informed and unambiguous consent which may be collected from you, for instance: when you agree to receive marketing communications from us or when you agree to take part in surveys or market research (as relevant). You should be aware that you are entitled under DP Law to withdraw your consent where you have given it to us at any time. If you do this and if there is no alternative lawful reason for us to rely on to justify our processing of your personal data, this may affect our ability to provide you with some of our services.

In summary, we need certain categories of personal data in order to provide you with our products and services. Certain other personal data is processed for our Legitimate Interests in cases where this does not result in prejudice to you. Certain other personal data is processed based on your consent.

4. What other personal information do we collect and why?

In this section we explain the personal information we collect from you when you interact with us online and offline. Where we explain why we use this information, we have also referred to the relevant legal basis which we consider applies to the processing, as explained in the section above. Presenting the information in this way will make it easier for you to understand your rights in relation to your personal information, and this is explained further below in the sections headed “Your rights to access your personal information” and “Your rights under DP Law”.

Legitimate Interests

We automatically collect standard internet and website log information to understand how our website visitors behave, which we use to improve your experience online. This may include information about your Internet Service Provider, your operating system, browser type, domain name, the Internet Protocol (IP) address of your computer (or other electronic Internet-enabled device), your access times, the website that referred you to us, the web pages you request and the date and time of those requests, the type of device you used.

Our collection of website use information may also involve the use of cookies and Web beacons. Please see our Cookies Policy in Section 6 for more information.

When you use any of the services below, you may need to provide us with some additional personal information so that we can liaise with you in order to deal with your request or query. If you do choose to provide us with your personal information, we will collect that information for the use and the purposes described in this Notice, in particular:

  • contact us by email using the information on our websites;
  • create an ArmaPlus Key account;
  • be notified of products and/or services that may be of interest to you based on your purchase history, subject to the restrictions detailed in Sec. 12 below.

Our Legal Obligations and/or Legitimate Interests

  • we may also record phone conversations to offer you additional security, resolve complaints, for staff training purposes and to improve our service standards.

Your Consent

  • sign up to receive our various newsletters by email or generally be notified of products and/or services that may be of interest to you.

5. How we use your personal information

We have explained below the purposes for which we may use information about you. As with the section above, we have explained why we use your information with reference to the relevant legal basis. Presenting the information in this way will make it easier for you to understand your rights in relation to your personal information, and this is explained further below in the sections headed “Your rights to access your personal information” and “Your rights under DP Law”:

We may use your personal information for the following legitimate interests:

  • to respond and/or deal with your request or enquiry;
  • to improve our products and services and to ensure that content from the websites is presented in the most effective manner for you and for your computer (or other electronic Internet-enabled device);
  • to administer the websites;
  • to contact you (directly, either by the Company, Group or through a relevant partner or agent) by e-mail or phone for any of the above reasons, subject to the restrictions as detailed in Sec. 11 below;
  • where necessary as part of any restructuring of the Company or sale of the Company's business or assets;
  • to analyse trends and website user journeys in using and accessing our websites;
  • monitoring and recording of telephone calls and email communications where necessary for compliance with regulatory rules or self-regulatory practices or procedures relevant to our business, for quality, training and security purposes.

Your Contract

  • to perform any contract the Company has with you;
  • for internal record keeping.

Your Consent

  • subject to your consent where required under applicable laws, to carry out direct marketing (via telephone or postal mail) and/or e-mail marketing; see sec. 11 for details.

Our Legal Obligations

  • for compliance with our legal and regulatory obligations.

This list is not intended to be exhaustive and may be updated from time to time as business needs and legal requirements dictate. Some of the personal information that we maintain will be kept in paper files, while other personal information will be included in computerised files and electronic databases.

6. Cookies and Web Analysis

What are Cookies?

We and our partners use so-called “Cookies” to fashion our website in a most user-friendly way and to enhance the relevance of advertisements for the users of our website. Cookies are small files stored on the user’s device. They allow the storage of information for a determinate period of time and the identification of the user’s device. For this purpose, also tracking-pixel might be used that are not stored on the user’s hard drive, but that may in the same way help to recognise a user’s device. When using the term “Cookie”, this refers to Cookies in the technical sense, as well as tracking pixel and other technologies.

When you visit our website for the first time, the entry page will show information on privacy and respective wording regarding the consent to the use of Cookies. By actively continuing to use the website and not actively objecting to the use of Cookies, you agree to the use of Cookies and such consent will be stored in your browser (in the form of a Cookie), so that the information does not have to be repeated on every page of our website. Should the consent be missing in your browser (e.g. if you deleted your browser history) the privacy information will appear again the next time you visit our website.

What Cookies do we use on what legal basis and for how long?

On this website we use three types of Cookies: (1) Cookies required for technical purposes, without which the functionality of our website would be reduced, (2) optional Cookies for analytics, and (3) optional Cookies for targeting and advertising purposes, generally set by third-party providers:

Cookies required for technical purposes

These Cookies are indispensable if we want to ensure proper functioning and easy navigation of our website. They may store your consent/non-consent to the use of Cookies and your selected Cookie settings. Such Cookies do not collect any information about you for marketing purposes and do not record the sites you visit when surfing the internet. A deactivation of this type of Cookies would reduce all or part of the functions of the website.

These Cookies are specifically set for individual sessions and expire when you leave the website and end the session.

Cookies for analytics / Google Analytics

Analytics Cookies gather general information on how users use a website, e.g. which pages they visit most frequently and whether they receive any error messages from websites. These Cookies do not collect any data that may lead to an identification of the user. The data collected with these Cookies will not be merged with any other information on the visitors of our website. All information collected with the aid of such Cookies exclusively serves the purpose to comprehend and improve the functionality and services of the website.

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). The information regarding your usage of this website generated by the use of Google Analytics is transmitted to and stored on a Google server in the US. However, due to the activated IP anonymisation on this website, Google will previously abbreviate your IP address within the member states of the European Union and in other contracting states under the Agreement on the European Economic Area. Only in exceptional cases will a full IP address be transmitted to a Google server in the U.S., where it will then be shortened. The IP address transmitted by the browser of the user will not be merged with any other Google data.

Google will use this information on our behalf to analyse the usage of our online offer by users, to compile reports on the activities regarding the use of the online offer, and to render further services to us in connection with the use of our online offer and internet usage. In this context, pseudonymous user profiles may be created from the processed data.

Users can prevent the storage of Cookies by adjusting the setting of their browser accordingly; moreover, users can prevent that the data generated by the Cookie on their use of the online offer is transmitted to and processed by Google by downloading and installing the browser plugin available at: The data collected by the use of such Cookies will be anonymised prior to analysis. You can deactivate or delete Cookies and the information stored therein at any time.

Targeting and advertising Cookies

Targeting and advertising Cookies are used to better customise advertisements to your interests. They limit the number of times the same advertisement is shown to you, evaluate the efficacy of an advertising campaign, and analyse how the viewing of a certain advertisement influences the conduct of individual users. Such Cookies are usually placed by advertising networks with the consent of the respective website operator (in this case us). They register a user’s visit of the website and either pass such information on to other entities, e.g. advertising companies, or directly adapt advertisements accordingly. Frequently, they are linked to certain website functions provided by such third companies. We use these Cookies to provide the advertising networks used by us with information about your visit so that, based on your browsing behaviour, you will be shown exactly such advertisements as may potentially interest you. Also in these cases the data collected via such Cookies will not be merged with any other information on the visitors of our website.

You can deactivate or delete Cookies and the information stored therein at any time (see below).

Deactivation of Cookies for analysis, targeting and advertising

A deactivation of this type of Cookies for analysis, targeting and advertising purposes does not reduce the functionality of our website. The Cookies of this type presently used by us are offered by the following providers, to whom you may refer for information on /description of the respective Cookies or if you wish to object to their use:

Tool Data privacy information Possibility to opt-out
Google Analytics

If you would rather receive information about these Cookies directly from us, please contact us directly.

How can I deactivate Cookies?

If you wish to generally deactivate analytics, targeting and advertising Cookies, you may deactivate individual Cookies by clicking on one of the links in the above table (opt out). Finally, you may prevent the use of any Cookies whatsoever by adjusting the settings in your browser accordingly. We wish to point out, however, that in such case the functionality of our website will be reduced if also Cookies required for technical purposes are blocked.

For further information on Cookies and individual providers, you may e.g. refer to, where you may also object to usage-based online advertising via certain or any tools. Click here to be forwarded directly to the preferences manager.

7. Data Anonymisation

We may convert your personal data into statistical or aggregated data in such a way as to ensure that you are not identified or identifiable from that data. We may use this aggregated data to conduct market research and analysis, including to produce statistical research and reports. For example, we may produce reports on which of our product and services are most popular. We may share aggregated data in several ways, including for the same reasons as we might share personal data (see below).

8. How long do we keep your personal information for (and what’s the criteria used to determine this)?

Your personal data will not be kept for longer than is necessary to fulfil the specific purposes outlined in this Notice and to allow us to comply with our legal requirements.

The criteria we use to determine data retention periods includes the following:

(i) Retention in case of queries. We may retain it for a reasonable period (up to 24 months) after you have enquired regardless of the reason why you contacted us.

(ii) Retention in accordance with legal and regulatory requirements. We may further retain your personal data for a longer period because of a legal or regulatory requirement. Some or all of these criteria may be relevant to retention of your personal data collected in connection with our products and services.

If you would like further information about our data retention practices please contact us (see below).

9. Does the Company share my personal information with third parties?

Your personal information will be made available within the Company for the purposes mentioned above (or as otherwise notified to you from time to time), on a ‘need-to-know’ basis and only to responsible management, accounting, legal, logistics, audit, compliance, information technology and other corporate staff who properly need to know these details for their functions within the Company. Please note that certain individuals who will see your personal information may not be based at the Group or in your country (please see below).

We may share personal information within the Group as needed for reasonable management, service offering, order or customer request fulfilment and for use by those companies for the other purposes described in this Notice.

Your personal information may also be made available to third parties (within or outside the Company or Group) providing relevant services under contract to the Company, or the Group (see below for further details) to help us provide our services and products to you. Third parties in this context means other corporate entities within the group, providers to the Company or Group of responsible management, accounting, legal, logistics, audit, compliance, information technology, marketing and other services. This may also include providers of data storage and database hosting services, IT hosting and IT maintenance services. These companies may use information about you to perform functions on our behalf.

We may disclose specific information upon lawful request by government authorities, law enforcement and regulatory authorities where required or permitted by law and for tax or other purposes. Your personal information may also be made available to third parties or partners where necessary as part of any restructuring of the Company or sale of the Company’s business or assets. Personal information may also be released to external parties in response to legal process, and when required to comply with applicable laws and regulations, or to enforce our agreements, corporate policies, and terms of use, or to protect the rights, property or safety of the Company, our employees, agents, customers, and others, as well as to parties to whom you authorise the Company to release your personal information.

We will not sell your personal information to any third party other than as part of any restructuring of the Company or Group or sale of a relevant Group business.

We may disclose specific information about you upon lawful request by government authorities, law enforcement and regulatory authorities where required or permitted by law.

10. Will my personal information be transferred abroad?

We have explained above how your personal information may be shared outside of the Company and the Group. As part of this, including for instance where we work with service providers, your personal information may be transferred to countries outside the European Economic Area (EEA) which do not have equivalent standards of protection under their legislation and on these occasions we take other steps to protect the data as required under DP Law. When we do transfer your data outside of the EEA, we ensure that any party with access to your information has implemented the necessary security and privacy measures, to ensure that your personal data is kept secure and confidential as outlined in this policy. You may obtain more details and a copy of the appropriate or suitable safeguards we employ by contacting us under the contact details provided in Sec. 13.

11. Managing your marketing preferences

We may wish to provide you with information about new products, services, promotions and offers, which may be of interest to you. We may also invite you to take part in market research or request feedback on our products and services. This communication may occur by email, telephone, post or SMS. We will seek your consent for this where necessary under DP Law.

You have the right to object to the processing of your personal data for marketing purposes at any time; such direct marketing may include profiling to the extent that it is related to such direct marketing (Art. 21 (2) GDPR). This means inter alia that you can change your mind about receiving marketing communications from us when you have previously consented to this. You can, for example, opt-out of receiving such communications by clicking the “unsubscribe” link on any email that we send to you.

Please note that marketing communications are not the same as “information only” communications and that consents are not usually required in order for us to communicate with you about the products or services you have enquired, using contact details you have provided for this purpose.

12. Links

We use links to other internet presences of us on websites and services of third parties, e.g. to social media channels such as Facebook, Twitter or Youtube. These third parties are exclusively responsible for the data processing by such other service providers on their websites and their data protection notices apply.

13. Your rights under DP law

You have a number of other rights in respect of your personal information under applicable DP Law. These may include (as relevant):

  • the right to access or obtain copies of your personal information that we hold (Art. 15 GDPR);
  • the right to rectification, including to require us to correct inaccurate personal data (Art. 16 GDPR);
  • the right to request the erasure of your personal data where it is no longer necessary or legally mandatory for us to retain it (Art. 17 GDPR);
  • the right to request restriction of processing concerning your personal data (Art. 18 GDPR);
  • the right to data portability for the information you have provided to us, including to obtain personal data in a commonly used machine readable format in certain circumstances (Art. 20 GDPR);
  • the right to object to a processing on the basis of legitimate interest, in which case we are entitled to demonstrate our compelling reasons (Art. 21 para. 1 GDPR);
  • the right to object at any time to the processing of your data for direct marketing purposes (Art. 21 para. 2 and 3 GDPR);
  • the right to object to automated decision making including profiling (if any) that has a legal or significant effect on you as an individual (Art. 22 GDPR); and
  • the right to withdraw your consent to any processing for which you have previously given that consent (Art. 7 (3) GDPR).

To exercise your right to access your personal data, please write to: Data Protection Officer, Armacell GmbH, Robert-Bosch-Straße 10, 48153 Münster, Germany or via e-mail at dataprotection(at)

14. Your right to complain to the data privacy supervisory authority

Without prejudice to any other administrative or judicial remedy you might have, you have the right to lodge a complaint with the competent Data Protection Authorities if you consider that we have infringed applicable data privacy laws when processing your personal data. European Data Protection Authorities can be contacted using the following link:

15. Keeping you informed

We will keep your details on record until we have completely dealt with your request, enquiry or application and then for a reasonable period afterwards, in accordance with data protection and other applicable legislation.

The Company may keep your details on record for as long as is necessary for the purposes set out above and will then endeavour to delete your details in accordance with data protection and other applicable legislation.

16. Changes to this notice

We keep this Notice under regular review. We may change this Notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. The date at the top of this Notice will be updated accordingly and we encourage you to check this from time to time for any updates or changes. Where you have provided us with your email address, we may also contact you to let you know that we have updated the Notice. We may also take that opportunity to ask you if you would like to update your marketing preferences.

This Notice does not extend to your use of, provision of data to and collection of data on any website not connected to us to which you may link to by using the hypertext links within our websites.

17. Contact/address details

If you have any questions about this Notice, please contact us