Local news

Plus X Award: Armacell is the Best Brand of 2018

  • Armacell wins prestigious innovation award

  • ArmaFlex Ultima honoured in four categories

  • New safety standard in technical insulation


Münster, 11 July 2018. – The Plus X Award confirms Armacell’s great innovative power: the company has now been honoured as the ‘Best Brand of 2018’. The coveted prize is awarded by an independent and international panel of judges and is world’s largest innovation award for technology, sport and lifestyle.

A plus in terms of innovation, quality, ease of use and functionality: the low-smoke ArmaFlex Ultima insulation material was honoured in four categories and Armacell named as the best brand of the year. ArmaFlex Ultima is the world’s first flexible technical insulation with fire class BL-s1,d0  and thus offers unsurpassed safety in a fire. The foam based on the patented Armaprene technology develops 10 times less smoke in a fire than conventional products. In the event of a fire, it is not usually the flames that kill, but the smoke. 95 % of fire fatalities are smoke fatalities. For those trapped, low smoke density can make the difference between life and death.

'With ArmaFlex Ultima we have set a new safety standard in technical insulation. The material makes a decisive contribution to people’s safety in buildings. We are delighted that this ground-breaking innovation has now been honoured by an independent panel of experts', says Antony Carter, Armacell General Manager Marketing EMEA.

Bernd van Husen, Armacell General Manager Europe Central, adds: 'This award is wonderful recognition for our brand and for the whole Armacell team. It is thanks to our customers throughout the world that we have been shaping the market for technical insulation for decades. Again and again they confront us with new challenges which lead to innovations and the further development of our products and services. '

About the Plus X Award

With an international and independent panel of judges from 25 industries, 23 strategic partners and more than 600 participating international brands the Plus X Award is the world’s largest innovation award for technology, sport and lifestyle. Plus X Award Seals of Approval are conferred upon products judged to possess at least one ‘Plus X’ factor The innovation award was initiated to strengthen brands, trade and commerce and support consumers in their purchasing decisions. In 2018, Plus X Award is celebrating its fifteenth anniversary.